As an agile business owner, there’s never been a better time to harness web technology. Turn any corner and you are faced with better and brighter ways to handle your finances, manage client relations, and even beef up your marketing – a veritable cornucopia of possibilities. Ahhh, if only it were that simple …

Which ones will deliver real bottom-line value? How can you identify the best types? Which ones are just hype? With the sheer volume of information to sort through, not to mention opinions and options, simply ignoring the whole idea of web tools can actually seem rather appealing.

Let’s have a look at one of the latest – and practically effective – types of web tools, and how it has the potential to deliver real value. continue reading »