What is this site about? Offering you some resources – the Hows & Whys – to rely on your own thinking to make the most powerful & confident decisions in your life.

I’ve always appreciated the importance of what goes into making both the best & worst decisions – and understanding the key differences between the two. After all, if all decisions were as simple as “Because _____!”, well then life would be easy wouldn’t it… But sadly it ain’t so, which is why I’ve created this website: to offer some clarity on identifying & managing the thoughts & feelings that drive mindful decision-making – in all individuals across all environments.

My objective is to create insightful, thought-provoking content that will hopefully arm & inspire you to make mindful decisions and feel confident in following through on them.

To that end, I’ll keep doing my best to provide you with relevant information that you can use – here & now – to make the most of your unique potential – here & now.

What goes into making “mindful decisions”? Being consistently aware – while refraining from any positive or negative value-judgment – of how your thoughts are interacting with your environment to determine your outcomes.

How do you pronounce “Joo”? “Yo”……yep, really.

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